Meet Viv

The Director and founder of Viv Chitty Associates, Viv has specialised in Executive Coaching for the last 15 years, concentrating on improving the performance of top executives and senior management teams within a spectrum of blue chip organisations both in the UK and abroad. She has a background in consultancy and still consults, for example, working with banks in the City to develop mentoring programmes.


Photo of Viv ChittyViv is a qualified Coach with over 18 years experience working with a spectrum of Blue Chip and Public Sector organisations. She has earned, among other awards and certifications, the Certificate of Excellence in Senior Executive Coaching from the School of Coaching at the Industrial Society (accredited with Strathclyde University), a degree in psychology and post-graduate diploma in counselling. When required, her extensive background and experience enable her to work effectively in the most sensitive of situations.

She has been supervising fellow Executive Coaches since qualifying with the Coaching Supervision Academy (CSA) in 2009, with which she maintains her accreditation. She has supervision clients in the UK, USA and Mexico and is part of the supervision team for CSA students.

With a real passion for making a difference, Viv’s unique mix of honesty, trust and challenge and her ability to work with her intuition enable her to forge strong relationships and create real breakthroughs in performance. She works with the client on the sustainability of change once the coaching is finished. Another feature of her style is an infectious sense of humour enabling her and her clients to maintain a grounded sense of perspective. Viv’s practice is informed by a number of disciplines such as Person Centred Coaching, working with systems and Transpersonal Psychology.

Viv commenced her consultancy career by building a very successful business which helped large retail and transport organisations prepare for and manage their business and staff following violence in the workplace. Clients included Virgin Trains, Woolworths and Majestic Wine.

Viv is a highly experienced facilitator and trainer and also trains and develops coaches. Viv has featured as a public speaker at a number of major conferences including those hosted by the British Retail Consortium and the Association of Counselling in the Workplace.

Viv has coached in BNP Paribas Investment Partners UK Limited (both UK and Asia Pacific), Bank of England, ING, Standard Bank, Polar Capital, MOL (Europe), VTB Capital, Fortis Investments, Alfred Berg, Hermes Fund Managers, Virgin Holidays, Morley Fund Management, Visa, B & Q, a leading international hotel chain, the University of East London and team coached with BAR f1.

“During my career I have had the pleasure to work with some truly excellent, professional coaches. I am so proud that they are part of this business and really excited about what we can offer our clients”.
Do call if you want to find out about what we do.
Quotation Marks

I have found Viv to be an excellent coach. She has a great ability to listen and challenge my thinking where needed, whilst always seeming to remain firmly interested in my success and wellbeing. I have a very busy role but I highly value the time I spend with Viv as more often than not she helps me find long lasting solutions whilst helping accelerate my personal development. For example Viv has helped me find win-win solutions that have helped develop my leadership style whilst reducing my overall workload. This has included teaching me some of the arts of coaching which has helped me increase the outputs from my teams. I have no hesitation in recommending Viv as a very effective executive coach.

(Finance and Business Support Director).

Quotation Marks

My coaching with Viv Chitty was invaluable in managing a challenging part of my career. The questions formulated during the coaching sessions were often not the ones I would have intuitively anticipated and so would have been very unlikely to emerge from any "self help" regime I may have attempted. Tentative conclusions and proposed courses of action arrived at during the coaching sessions were always revisited and re-examined, and the threads of our discussions cleverly interwoven to test their implications for both elements of my job and my retirement plans.

(Professor, Head of Psychology Department and acting pro Vice-Chancellor, retired).


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Contact Info


Enquiries: +44 (0)7967 645352   Bullet-grey   Office Hours: 9.30am to 5.30pm (GMT)   Bullet-grey   General Email: vivchitty@vivchittyassociates.co.uk