Viv Chitty

Director and founder of Viv Chitty Associates, Viv has specialised for over 20 years in working with senior executives who have multiple challenges to face, across a spectrum of blue chip organisations in the UK and abroad.

Viv Chitty Executive Coach and Coach Supervisor

Viv’s extensive training and expertise in coaching and consultancy equips her to work at a deep psychological level yet keep in line with operational objectives. Mixing honesty and compassion with intuition and an incisive ability to challenge conventional patterns of thinking and operating, Viv is able to forge strong, trusting relationships. This fosters fresh insight and real, significant and sustainable breakthroughs in performance and behaviour in a dynamic yet empathetic way – sometimes in highly sensitive situations.

Her robust, evidence-based practice is informed by rigorous and continual self-development and regular professional supervision. Viv has pioneered and researched a ground-breaking new methodology, Optimal Energy® Coaching, which is based on her MA research and book Coaching for Optimal Energy: A Guide for Executive Coaches. This addresses client energy levels with a focus on how their different states of energy influence how they feel, behave, relate to and impact others and what can be done to address this.

Viv is a regular presenter to coaching bodies and coaches both in person and online.To learn more about Viv’s personal views on coaching and supervision, the importance of energy in coaching, ethical coaching and more, listen to her enlightening and entertaining discussion with George Warren “Energy, Boundaries & Strong Emotions”, which is a recent Edge of Coaching podcast.

To learn more about what we offer, contact Viv

Viv Chitty Executive Coach and Coach Supervisor

Areas of expertise

  • Optimal Energy® coaching
  • Developing one’s own unique leadership style
  • Influencing others and getting buy-in
  • Networking
  • Impact and presence
  • Strategic planning
  • Building and motivating teams for high performance
  • Living and leading through periods of transition (both personal and organisational)
  • Managing relationships with others, including handling emotions in others
  • Heightening awareness of thought process and behaviour, including what impact one might have
  • Developing resilience

Qualifications and memberships

  • EMCC Accredited Coach at Master Practitioner level
  • MA in Coaching and Mentoring (Oxford Brookes University)
  • BSc Psychology (the University of Birmingham)
  • Certificate in Senior Executive Coaching (School of Coaching, accredited with Strathclyde University).
  • Diploma in Coaching Supervision (Coaching Supervision Academy)
  • Post-graduate Diploma in counselling
  • Member of European Mentoring and Coaching Council, Association for Coaching and Association of Coaching Supervisors

Professional background

Viv commenced her consultancy career (which later led her to specialise in executive coaching) by building a very successful business which helped large retail and transport organisations prepare for and deal with complex workplace situations which directly affected their bottom line. Clients included Virgin Trains, Woolworths and Majestic Wine. She still consults, developing mentoring programmes for City-based banks as one example.

Viv also supervises fellow executive coaches since qualifying with the Coaching Supervision Academy (CSA) in 2009, with supervision clients in the UK, USA and Mexico.

She has featured as a speaker at a number of major conferences, including those hosted by the British Retail Consortium and The Association of Counselling in the Workplace.


Viv’s client list includes:
BNP Paribas Asset Management, The Bank of England, ING, Standard Bank, AnaCap, NHS, Polar Capital, 17Capital, Mitsui O.S.K. Lines (Europe), Xapo, VTB Capital, Fortis Investments, Alfred Berg, Federated Hermes, Virgin Holidays, Morley Fund Management, Visa, B&Q, an international hotel chain, 1 Crown Office Row Chambers, MarinaTex, a leading gaming technology company, the University of East London and Honda F1.

I was deeply impressed by Viv during my coaching program. Viv’s approach felt highly individualised to my situation, my challenges and my particular idiosyncrasies.  Each session was mentally stimulating, prompting deep thought both within the session and afterwards.  Ultimately Viv was able to help me navigate a challenging period of my career and – I like to believe – prompted some self-development along the way.  All while making the sessions fun and pleasurable.   Wise, resourceful and enviably well-read, I would recommend Viv to any executive seeking coaching to further develop their effectiveness.

Chief Operating Officer, Global Bank

Published work

Coaching for Optimal Energy®: A Guide for Executive Coaches, by Viv Chitty


Viv supports her wider community through pro-bono coaching, until recently working with ‘Coaching through COVID’ and offering coaching to entrepreneurs who are addressing the climate emergency in their work.